One of the things I said when I started this blog was that the beginning of the 20th century saw the
birth of interior design with Wharton's The Decoration of Houses, which was really an amateur's (albeit a self-educated one's) decorating treatise, and that, now, at the beginning of the 21st century, we are seeing a
rebirth of the amateur decorator who is being educated by those pioneers as well as books, television, websites and blogs.
Excellent book on the rise of American interior design by Adam Lewis
In between, we had the rise of interior design grand ladies like de Wolfe, Draper, Elkins and the like, and formal design schools to educate a new guild of interior designers that only a handful of wealthy people could afford. Over the past century, more people with disposable incomes have hired designers, but the vast majority of us have not. I saw recent comments in a gathering of high-end designers suggesting that the "1% is happily buying again...and the 2%ers, the credit card money that wanted to look like old money, is over". So, you see, most of us were never really part of that equation. We kind of stood on the outside with our noses pressed against the window at all the pretty stuff.
OK. So, the rest of us, the 97%, are becoming our own decorators, and technology is making it all alot easier in terms of access to goods.
Susanna Salk's 2012 book that received Albert Hadley's blessing
The new century with its new technology for the masses combines entertainment, education and commerce so effectively that you
could decorate an entire room without leaving your chair in front of the computer! As a result of 24/7 access to design, modern consumers face the opposite problem - how not to get blinded by so much choice and overwhelmed with possibilities. When that happens to you, you can get stuck in the process and your room dreams die.
So, with information overload, what is the secret to getting what you want from our vast new design universe? At the risk of sounding overly simplified, my formula is:
A dream, a plan, a budget and some friendly assistance.
That's it. It's not more complicated. And don't let anybody tell you otherwise. I got annoyed when I saw a recent article in a local shelter magazine bewailing the state of the professional interior design (that is those with the ASID credentials), blaming HGTV, the internet and the"phony" non-credentialed decorators for taking their business.
But really, today's consumer is more educated, more confident about what they like and dislike, and mostly they want to work with someone who LISTENS to what they want for their home. The old design model (we are the experts and you aren't) is broken and it is never coming back. Heck, it never really applied to most of us.
The Dream:
That is just what it sounds like. How do you want your home to look, to function, to feel when you walk into the room? If you think that you don't know how to describe how you want it to look and feel, you just need to break it down into bite-size steps. Some questions to ask yourself:
- what features and furniture does the room need to accommodate? Is it for pleasure, reading, working, family activities or some combination of these things.
- after I meet the functional requirements of the room, what would it be nice to have in the room? what would take it from merely functional to fabulous?
- what are my inspirational touchstones for the room? am I a nature lover who wants alot of nature's colors and natural materials in a room? Is there a color scheme I am in love with that I want to play with in this room?
If you're having trouble with verbalizing the dream, take cues from magazine and internet photos from Pinterest and others. When you have a pile of "likes", take the time to go through the photos and specifically note what it is about the room you like. Is is color combinations, furniture style, fabric
choices?
Is there a particular "feeling" the room gives you? Try to narrow in on what is going on in that room that gives it that feeling. The more you can identify what you like and dislike in photos, the closer you get to understanding your own style and inspirations.
The Plan:
Now, a broad plan is always a good idea because it keeps you on track with your design goals for a particular space. Obviously "floor plans" are needed so that you can be sure your furniture choices will fit into the space. I think of this as "technical" planning in a room and it must be done.
But, beyond that, I like to think of Albert Hadley's dictum:
Forget the floor plans. Arrange the furniture where it is the most comfortable and will look best.
Albert Hadley - The Story of America's Preeminent Interior Designer
The Budget:
One of the things that a lot of people don't like to talk about is BUDGET. Often, people think they can begin a project and "see where we go with it", without ever considering the budget seriously.
I can tell you that, certainly, with any substantial project, it's imperative to at least sketch out some basic numbers. Otherwise, you will find yourself unable to make purchasing decisions, usually, because you think you might find an item cheaper somewhere else. You will tend to go round and round, and most likely abandon the project out of frustration. In my experience, with no budget discussion you are really wasting your time if you are starting with an empty room. If you have an approximate number, that is at least a starting point.
It often helps to sit down with the decorator, and come up with a range of costs for the basic components of the room. For example: in a bedroom, develop a budget that includes the following
elements:
bed: upholstered, wood, iron, etc?
carpet: broadloom, area carpet, wool, silk, natural fibre, etc?
lighting fixtures: ceiling, side tables
case goods: dressers, nightstands,
Accessories package: bedding and linens, throws, pillows, drapes
Unless you have unlimited funds, there is no other sensible way to approach the budget portion.
Assistance:
Remember, sometimes all you need is a little help in pulling your ideas together to get started on a project. Most decorators will offer services by the hour so that you can get advice if you are stuck. Many common design dilemmas (poor use of space, dated color palettes, clutter problems), can be solved with just a little outside help.
It's a new century and a lot of us will be learning about interior design from many sources.
If you need a bit of help with your design dilemmas, call us at
Fearless Edith. We'll be happy to help.